The programme combines Ecotourism, conservation and earth science education in a unique involving way, built around group activities. It is conveniently designed to fit into the holiday/vacation period of the student school calendar, giving them something to look forward to! The Learning Craft Eco-club® offers a good opportunity for students to learn about Ecotourism or sustainable tourism hands-on: they visit different natural locations connecting the values of conservation and ecotourism on the environment, as they consider what part they would like to play in the process.

The Eco-Club aims to get children involved in conservation by making them aware of the merits and benefits, not just to them, but their communities. It also educates young learner's on how conservation saves the environment and connects the world as a whole with everyone in it.